The personal data that we process is the information that you have provided to us, such as your name, email address, delivery address, home address and telephone number. This information is processed for the purpose of administering your purchase and fulfilling our obligations to you as a customer. For this purpose, we may share the above-mentioned personal data with our partners, such as payment intermediaries and credit companies for payment or credit information, transport companies for transporting your order to the selected delivery address. The legal basis for our processing is that it is necessary for us to be able to fulfill the agreement regarding your purchase. If the information is not provided to us, we will not be able to complete your purchase on the Website or fulfill our obligations to you.

We would like you to continue to be our customer and in order for you to take advantage of our offers, we will also use your email address, address and telephone number to send out our newsletters via email, post and SMS for a period of one year from your last purchase. The legal basis for our processing of this personal data for the purpose of sending newsletters is our legitimate interest in communicating with you as a customer for marketing purposes. For this purpose, we may also share your personal data with advertising agencies for, for example, printing and distribution.
For those of you who have registered a user account, we also process, in addition to the personal data mentioned above, your date of birth and your order history. The legal basis for the processing is your consent that you provided when you registered your user account with us. It is not necessary for you to provide this information in order to make a purchase with us, but if you want to register a user account, you are required to consent to this processing. The personal data is processed so that we can administer your user account, to facilitate you as a user, and for direct marketing, newsletters, customer surveys and for statistical purposes. The data may also be used for mailings by post, email and SMS to you until you deregister your account or revoke your consent. Your order history is processed so that you can keep track of your previous orders. We only process your date of birth to be able to obtain credit information if you have applied to become an invoice customer with us.

Your personal data will not be stored for longer than is necessary for us to fulfill our obligations in connection with your purchase, such as delivery and handling returns. We will send you our newsletters for one year from your last order and we will therefore store your contact information during this time. If you have specifically given your consent to receive newsletters, we will store your contact information until you ask us to stop sending you newsletters. Your personal data may be stored longer to the extent that we are required to do so by law. For those of you who have registered a user account with us, however, we will process all of your personal data until you deregister your account with us or otherwise request that we delete certain data.

We, and where applicable our partners, have taken several security measures to protect the personal data that is processed. We have firewalls and antivirus software to protect and prevent unauthorized access to our networks and systems. Our employees have strict instructions to handle all personal data in accordance with applicable laws and regulations. Only some of our employees have access to the spaces and systems where personal data is stored and a password and username are required to log in to these systems.
You have the right to revoke all or part of a given consent to the processing of personal data at any time. However, the revocation of your consent will not affect our processing of your personal data for the time before the revocation took place. You also have the right to object at any time to the processing of your personal data for direct marketing. In accordance with applicable personal data legislation, you have the right, as a general rule, free of charge, to be informed about which personal data is being processed about you by us and to receive a copy of the personal data that is being processed.
If you want such information, you can request this by contacting us by post or e-mail. Our contact details are provided in the footer.

You also have the right to receive the personal data concerning you that you have provided to us in a structured, commonly used and machine-readable format and have the right to transfer these to another personal data controller (data portability).
If your personal data is processed in violation of applicable personal data legislation, you have the right to request that the personal data be corrected, blocked or deleted. You also have the right to demand that the processing be restricted. You can also file a complaint with the Swedish Data Protection Authority, which supervises companies' handling of personal data.